Making it Rain With the ABA
Jennifer B. Gardner
December 19, 2024
The American Bar Association Law Practice Today Magazine published an article focused on strategies for lawyers to attract more clients, or "rainmaking," based on a conversation between Jennifer B. Gardner and attorney and power networker Rachel Clar of Interconnected Us.
In the article, Jennifer emphasizes the importance of lawyers exploring interests outside of their legal practice to become well-rounded individuals who can better connect with potential clients. She highlights the need for authenticity and relatability in marketing materials, advising lawyers to write in a way that reflects their true voice and personality.
Jennifer and Rachel discuss the significance of clear communication, urging lawyers to strip away legal jargon and convey their message in plain English.
Jennifer also discusses the importance of building relationships with potential clients by actively listening and understanding their needs. Additionally, Jennifer shares personal anecdotes about her own experiences as a rainmaker, including how she overcame obstacles and challenges early in her career. She encourages lawyers to embrace technology and social media platforms to connect with potential clients and showcase their expertise.
Overall, the article provides valuable insights and practical tips for lawyers seeking to enhance their rainmaking abilities and build successful practices.
You can find the article here:
https://drive.google.com/file/d/1-xibuu8ICZ1IUm7d5dTueaLXlpTbgMea/view
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